
Global Food Brand Strategist
1 week ago
Job Summary
As a seasoned Brand Manager, you will drive growth for our food brand. Your primary objective is to develop strategies that increase visibility, market share, and customer engagement.
Key Responsibilities
- Manage and grow existing categories by analyzing market trends, competitor activity, and consumer behavior.
- Conduct market research to identify new product opportunities and develop region-wise schemes for activations.
- Develop and manage ATL and BTL programs to effectively communicate brand messages.
- Plan for growth of each product, ensuring alignment with brand norms and benchmarks.
- Stay ahead in the market through competitor analysis.
Functional Area
This role requires expertise in the food and beverages industry, specifically in brand management. You will work closely with cross-functional teams to drive business growth and achieve sales targets.
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