Strategic User Experience Lead

2 weeks ago

Nagpur, Maharashtra, India beBeeLoyalty Full time ₹ 60,00,000 - ₹ 1,20,00,000

Job Title: Manager – Loyalty and Engagement

We are seeking a seasoned expert to spearhead our in-app user engagement, retention, and loyalty strategies. This high-impact role sits at the intersection of marketing, product, and analytics.

The ideal candidate will design and deploy strategies that increase app usage, session time, and repeat behavior among our existing user base.

This is an excellent opportunity for a talented professional to drive business growth and deepen user-product affinity.

  • Design and execute app engagement strategies that increase DAU, MAU, and session duration.
  • Create gamification-led experiences to drive repeat usage and behavioral stickiness.
  • Develop engagement hooks, drive referral programs, and build loyalty mechanisms that turn users into long-term brand advocates.
  • Leverage in-app behavioral data to understand user intent signals and cross-product affinities.

This role requires strong analytical skills, creativity, and the ability to work collaboratively with cross-functional teams.

Must-Have Qualifications:
  • 3–5 years of experience in lifecycle marketing, CRM, growth, or product marketing, preferably in fintech, D2C, or consumer apps.
  • Strong understanding of fintech consumer motivations, especially in underserved or first-time credit segments.
  • Familiarity with marketing automation and analytics tools such as MoEngage, WebEngage, Clevertap, Mixpanel.
Benefits:
  • Increase in returning user base and app re-engagement rates
  • Consistent improvement in DAU, MAU, and session time
  • Loyalty mechanisms that drive feature repeatability

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