Digital Outreach Specialist

1 week ago


Malappuram, Kerala, India beBeeDigitalMarketing Full time ₹ 9,00,000 - ₹ 12,00,000

Digital Outreach Specialist

The role of a Digital Outreach Specialist is crucial for designing, executing, and optimizing digital outreach strategies to enhance performance. This position involves overseeing digital vendors, campaign platforms, and analytics to boost engagement across delinquency stages.

Key Responsibilities:

  • Develop and implement multi-channel digital campaigns tailored to customer segments and delinquency levels.
  • Collaborate with internal teams to synchronize messaging, tone, and escalation protocols.
  • Utilize the campaign builder platform to configure and allocate customer segments across delinquency buckets, channels, and vendors.
  • Continuously monitor and refine allocation rules to optimize recovery outcomes and operational efficiency.

Qualifications & Skills:

  • Education: Bachelor's or Master's degree in Marketing, Business, Analytics, or related field.
  • Experience: 5–10 years in digital marketing, collections strategy, or campaign management.
  • Technical Skills: Proficiency in campaign platforms, SQL, and visualization tools (Power BI/Tableau).
  • Soft Skills: Strong analytical and problem-solving abilities, excellent communication, and stakeholder management.


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