Digital Marketing Specialist

17 hours ago

Malappuram, Kerala, India Zayn Technology Full time

Job Title: Digital Marketing Specialist

Location: Perinthalmanna, Malappuram

Company: Zayn Technology

Job Type: Full-Time | On-site

Experience Required: 1–2 Years

Employment Type: Full-Time

Number of Openings: 1

Salary Scale: 20,000 Rs - 25,000 Rs

About Us

Zayn Technology is a dynamic IT solutions provider with a strong presence across the Middle East and the UK. We specialize in web development, digital marketing, branding, and innovative technology solutions. With offices in Qatar, Dubai, Saudi Arabia, Oman, and the UK, we are committed to delivering high-quality, results-driven digital services that empower businesses globally.

Job Overview

We are looking for a skilled and results-driven Digital Marketing Specialist to join our marketing team in Perinthalmanna, Malappuram. The ideal candidate will have hands-on experience in planning and executing digital marketing strategies, optimizing websites for search engines, and driving online growth through performance-based campaigns.

Key Responsibilities

  • Develop, execute, and manage SEO strategies to increase website traffic and search rankings.
  • Conduct keyword research and implement targeted strategies to capture relevant traffic.
  • Optimize website content, landing pages, blogs, and metadata for SEO best practices.
  • Perform regular technical SEO audits and resolve issues (site speed, crawl errors, indexing, etc.).
  • Build high-quality backlinks through outreach, guest posting, and other white-hat techniques.
  • Stay updated with Google algorithm changes and adjust strategies accordingly.
  • Track, measure, and report performance using tools like Google Analytics, Google Search Console, and SEMrush/Ahrefs .
  • Collaborate with designers and developers to implement marketing strategies.
  • Prepare monthly SEO performance reports for clients and management.
  • Monitor competitors' SEO strategies and identify opportunities for improvement.
  • Plan, execute, and manage digital marketing campaigns across platforms (Google Ads, Facebook, Instagram, LinkedIn, etc.)
  • Handle social media management and content planning across platforms.
  • Stay updated with industry trends and algorithm updates to ensure ongoing strategy effectiveness.
  • Work closely with sales teams to support lead generation and nurturing strategies.

Requirements

  • Proven experience (1–2 years) in Digital Marketing and SEO.
  • Proficiency in SEO tools (Google Analytics, Google Search Console, Ahrefs, SEMrush, Moz, Screaming Frog, etc.).
  • Strong knowledge of search engine algorithms, ranking factors, and SEO best practices.
  • Hands-on experience with paid ads (Google Ads, Meta Ads Manager).
  • Strong knowledge of social media marketing, email campaigns, and content strategy.
  • Good understanding of web technologies (HTML/CSS basics, CMS like WordPress/Shopify).
  • Excellent written, verbal communication, and reporting skills.
  • Ability to work independently as well as collaboratively in a team environment.

Why Join Zayn Technology?

  • Be a part of a growing international company with a global footprint.
  • Work in a collaborative and innovative environment.
  • Opportunities for learning, development, and career advancement.

How to Apply

  • Send your updated resume and a brief portfolio (if any) to with the subject line "Application for Digital Marketing Specialist "

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