
Lead Business Growth
5 days ago
**Growth Opportunities Ahead**
We are seeking a visionary leader to drive our growth strategy forward. With a strong track record of innovation and problem-solving, this role demands someone who can navigate ambiguity and drive impact.
The ideal candidate will excel at developing and implementing plans from concept to completion, generating measurable outcomes. A team player with a keen eye for insights and metrics, they will thrive in an entrepreneurial, high-growth environment where they can drive real impact.
This role involves leading key functions, including creative teams, production, digital marketing, and user acquisition; as well as managing large-scale, cross-functional initiatives. The successful candidate will have an action bias, solving problems, executing, and iterating if required.
We offer ambitious goals, complex problem-solving, and full ownership over execution. Prior experience solving similar problems isn't required. What matters is adaptability, a willingness to learn and reinvent, and intellectual humility.
- This role sits at the intersection of analytics, product, and growth, tackling first-time, complex challenges across diverse genres.
- Content Growth & Expansion: Improve CPI for new shows and scale high-performing content to reach new audience segments.
- Revenue & Retention Optimization: Maximize monetization, improve retention metrics, and enhance user lifetime value.
- AI-Driven Production & Scaling: Shift user acquisition testing from thumbnail optimization to AI-driven experiments and scale realistic AI-generated videos for content distribution.
- Content Adaptation & Commissioning: Optimize content adaptation for broader appeal and identify high-potential growth shows across key categories.
- Live-Action Production: Maintain and scale live-action content as a core part of our ongoing operations, leveraging A/B testing and advanced analytics to optimize content performance and acquisition strategies.
**What We're Looking For**
- Astute problem-solving skills and ability to break (seemingly) large problems into smaller and practical solvable pieces.
- Someone who excels at developing and implementing a plan from concept to completion, generating measurable outcomes.
- Track record of productive teamwork - starts with 'why' rather than 'what,' enjoys getting their hands dirty, and possesses a drive for continuous learning.
- Action bias; solve problems, execute, and iterate, if required.
**Why Join Us?**
If you thrive in an entrepreneurial, high-growth environment where you can drive real impact, this is the role for you. At Pocket FM, you'll be at the forefront of our growth journey, shaping the future of the industry while solving some of the most exciting business challenges.
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