Dynamic Marketing Leader

2 weeks ago

Bengaluru, Karnataka, India beBeeMarketing Full time ₹ 1,20,00,000 - ₹ 2,10,00,000
Product Marketing Role

We are seeking a highly motivated Product Marketing Manager to drive the go-to-market strategy and execution, create compelling content, gather customer insights, and support demand generation and campaign execution.

This role requires a strong understanding of GTM strategies, content creation, and competitive analysis, as well as excellent written and verbal communication skills with a knack for translating complex concepts into simple, engaging content.

  • Key Responsibilities:
  • Develop and execute product positioning, messaging, and value propositions.
  • Create compelling content, including blogs, case studies, whitepapers, sales decks, and website copy.
  • Gather and analyze customer feedback, market trends, and competitor activities to refine messaging and positioning.
  • Plan and execute email marketing, social media, and paid campaigns.
  • Develop sales playbooks, FAQs, and pitch decks to empower the sales team.
Requirements & Qualifications:
  • Experience: 2+ years in Product Marketing, Content Marketing, or a related field, preferably in SaaS or AI-driven products.
  • Marketing Skills: Strong understanding of GTM strategies, content creation, and competitive analysis.
  • Technical Proficiency: Familiarity with CRM tools, marketing automation platforms, and analytics tools.
  • Storytelling Ability: Excellent written and verbal communication skills with a knack for translating complex concepts into simple, engaging content.
  • Collaboration & Adaptability: Ability to work cross-functionally in a fast-paced, dynamic environment.
  • Education: Bachelor's degree in Marketing, Business, Communications, or a related field.

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