Leading Product Strategist
3 weeks ago
We are a pioneering brand in the natural living space, dedicated to making wholesome habits a way of life. Our commitment to 100% natural self-care products has resonated with over 28 lakh customers across India.
Our Ayurvedic kitchen crafts fresh products every day using whole and raw ingredients like milk, curd, fruit pulps, flowers, herbs, nuts, and spices. This approach has disrupted the Indian personal care industry, setting us apart from conventional brands.
We're backed by experienced investors and have a strong startup background, which enables us to drive innovation and growth in our business.
Role OverviewThe Head of Product & Category Growth will spearhead our beauty portfolio, driving market entry, share growth, channel mix, and NPS for each category. As a key member of our leadership team, you'll be responsible for P&L management, new customer acquisition, and retention strategies to meet market share and revenue growth KPIs.
Key Responsibilities- Develop an annual operating plan for the business, working closely with channel, brand, and creative teams to deliver results.
- Lead portfolio mix planning to achieve brand growth goals and ambitions.
- Manage P&L for every category, focusing on optimizing gross margins and marketing costs.
- Oversee the innovation funnel, end-to-end management of NPD/product development in collaboration with R&D.
- Drive all aspects of each category: product, identity, architecture, positioning, price, and channel mix.
- Initiate and drive category, competition, consumer, and customer/shopper research to derive actionable insights.
- Bulletin-building trial and customer retention strategy for each category.
- Collaborate with brand and creative teams to craft effective communication for each category.
- Work closely with brand and channel teams to evolve product/price/positioning, optimizing growth and marketing costs.
- Contribute to full marketing mix efforts for key categories, working with the brand team.
- Foster exceptional product and category experiences to drive outstanding NPS.
- Bachelor's degree in Engineering, Science, Math, Economics, or Medicine, complemented by an MBA from a premier institution.
- 10-13 years of growth/sales/business experience, with a proven track record in consumer-facing B2C industries and at least 5 years in consumer product-led brands.
- A fair balance of experience in digital-first businesses and legacy brand businesses.
- Exceptional analytical skills, with a data-driven decision-making approach and a solid grasp of research (qual and quant) insights on category development and shopper behavior.
- Clear framework-led thinking and a deep understanding of female consumer behavior and psychology.
- Strong solutioning abilities with a creative bent towards business problems.
- A customer-centric approach, demonstrated through previous experiences.
- Independent decision-making ability and a capacity to sustain and enhance our organization's collaborative culture.
- A bias towards action and hustle, coupled with excitement about building a long-term brand.
Category Managers, Marketing Associates, Market Research & Insights Team.
LocationUdyog Vihar - Sector 18, Gurgaon.
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