Product Development Strategist
1 day ago
We are a pioneering brand that is revolutionizing the natural beauty and wellness industry with our 100% authentic ayurvedic products. Our mission is to make natural living a habit for everyone.
Our products are crafted with love and care in our traditional ayurvedic kitchens, using only whole grains, milk, yogurt, fruits, flowers, and other natural ingredients. We take pride in being certified authentic and free from chemicals and preservatives.
The RoleWe are seeking an experienced Product Development Strategist to lead our product development initiatives and drive category growth. As a key member of our team, you will be responsible for conceptualizing, launching, and managing the success of our products.
- You will develop and execute category strategies to enable growth and contribute to revenue, margin, and brand goals.
- Lead the growth strategy for our brands, including creating and executing annual, quarterly, and monthly business plans.
Your key responsibilities will include:
- Be the voice of the consumer and drive industry research and analysis to inform product development.
- Conceptualize and work on creating innovative and disruptive personal care products backed by research and consumer insights.
- Define marketing strategies to support the categories' overall strategies and objectives.
- Plan and organize marketing functions and operations, including budgeting, channel GTM, communication development, etc.
- Ensure consistent execution of product lifecycle processes from concept to launch.
- Develop product mix and product marketing strategies, including pricing, packaging, process, SKUs, COGS, and product launching.
- Drive and manage end-to-end product launches.
- Work closely with Research and formulation to drive product development projects.
- Create breakthrough customer offerings and advance marketing capabilities.
To be successful in this role, you should have:
- At least 4 years of sales & brand management experience in the consumer space.
- A passion for delighting consumers, building brands, creating beautiful products, and working with people.
- Solid understanding of market research and data analysis methods.
- Consumer-rooted innovation and thinking.
- Start-up enthusiast.
- Creative and analytical bent of mind.
- Good organizational and time-management skills.
This estimate is based on industry standards and takes into account the level of experience required for the role, as well as the location (Sector 18, Gurgaon).
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