Marketing Strategy Lead
3 weeks ago
Job Summary
We are seeking a skilled Marketing Strategy Lead to join our team at Reliance Retail. The successful candidate will be responsible for developing and implementing effective marketing strategies to drive business growth and customer engagement.
Key Responsibilities
- Conceive and develop efficient and intuitive marketing strategies to improve brand awareness and customer loyalty.
- Organize and oversee advertising and communication campaigns, exhibitions, and promotional events to reach our target audience.
- Conduct market research and analysis to evaluate trends, brand awareness, and competition ventures.
- Initiate and control surveys to assess customer requirements and dedication.
- Write copy for diverse marketing distributions, including brochures, press releases, and website material.
- Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities.
- Monitor progress of campaigns using various metrics and submit reports of performance.
- Collaborate with managers in preparing budgets and monitoring expenses.
Education Requirements
A Graduate/Post Graduate degree with relevant experience in marketing is required for this role.
Skills and Competencies
- Proven experience as a marketing executive or similar role.
- Good understanding of market research techniques, data analysis, and statistics methods.
- Thorough knowledge of strategic planning principles and marketing best practices.
- Proficient in MS Office and marketing software (e.g., CRM).
- Familiarity with social media and web analytics (e.g., WebTrends).
- Excellent communication and people skills.
- Strong organizational and time-management abilities.
- Creativity and commercial awareness.
- BSc/BA in marketing, business administration, or relevant discipline.
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