Marketing Strategy Executive

4 weeks ago


Navi Mumbai, Maharashtra, India Reliance Retail Full time

Job Overview

We are seeking a highly skilled Marketing Strategy Executive to join our team at Reliance Retail. As a key member of our marketing team, you will be responsible for developing and implementing efficient and intuitive marketing strategies that drive business growth.

Key Responsibilities

  • Conceive and develop marketing strategies that align with our business objectives
  • Organize and oversee advertising and communication campaigns, exhibitions, and promotional events
  • Conduct market research and analysis to evaluate trends, brand awareness, and competition
  • Initiate and control surveys to assess customer requirements and dedication
  • Write copy for diverse marketing distributions, including brochures, press releases, and website material
  • Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities
  • Monitor progress of campaigns using various metrics and submit reports of performance
  • Collaborate with managers in preparing budgets and monitoring expenses

Requirements

  • Graduate/Post Graduate degree with relevant experience
  • Proven experience as a marketing executive or similar role
  • Good understanding of market research techniques, data analysis, and statistics methods
  • Thorough knowledge of strategic planning principles and marketing best practices
  • Proficient in MS Office and marketing software (e.g. CRM)
  • Familiarity with social media and web analytics (e.g. WebTrends)
  • Excellent communication and people skills
  • Strong organizational and time-management abilities
  • Creativity and commercial awareness
  • BSc/BA in marketing, business administration, or relevant discipline


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