Social Media Insights Analyst

Job Title: Social Media Insights Analyst We are seeking a highly skilled and analytical individual to join our team as a Social Media Insights Analyst. This is an exciting opportunity to leverage your expertise in social media listening, consumer insights, and analytics to drive business growth. The ideal candidate will have a strong background in social media marketing or consumer insights, with experience in building Boolean queries and refining search logic for accuracy and relevance. They will also possess a basic understanding of sentiment analysis and natural language processing. This role requires a high degree of independence, as assignments may lack predefined templates or processes. The successful candidate will be able to differentiate meaningful signals from noise and communicate insights in a business-relevant context. Key Responsibilities:    Consult with stakeholders to define social listening topics, metrics, and filtering criteria aligned to business objectives.    Design and implement social listening setups, including query parameters, keyword configurations, and dashboard creation across approved tools.    Pull, interpret, and analyze data from social listening platforms to assess volume, sentiment, conversation drivers, influencer activity, and emerging trends.    Collaborate with cross-functional teams to integrate social media insights into broader research initiatives and campaigns.    Present insights and recommendations in a clear, structured manner to inform strategic and tactical decision-making. Required Skills and Qualifications:    Technical Skills:       Proven experience with social listening and analytics platforms such as Brandwatch, Sprinklr, Cision, Emplifi, or equivalent tools.       Experience in Consumer Insights tools such as GWI, CreatorIQ, MeltWater or equivalent tools.       Strong understanding of social media platforms and ecosystems, including Facebook, Instagram, Twitter, YouTube, blogs, forums, and emerging channels.    Personal Skills:       Strong analytical skills with experience in data gathering, interpretation, and the development of actionable, insight-driven recommendations.       Demonstrated ability to work both independently and collaboratively in a cross-functional, fast-paced environment.       Self-starter with a strong sense of ownership, accountability, and a proactive approach to problem-solving.    Certifications and Education:       Bachelor's degree in Marketing, Communications, Business Administration, or related field.       Certifications in social media marketing, analytics, or related fields (e.g., Hootsuite, Google Analytics).       Master's degree in Marketing, Communications, Business Administration, or related field (optional).    Languages:       Fluency in English required. Additional languages spoken are an asset.    Location:       Based in [city], with flexibility to work remotely.    Working Hours:       Full-time position, 40 hours per week.    Travel Requirements:       Occasional travel to industry events, conferences, and client meetings.    Benefits:       Competitive salary and benefits package.       Opportunities for professional growth and development.       Recognition and rewards for outstanding performance.    We Offer:       A dynamic and collaborative work environment.       The chance to work with a talented team of professionals.       Access to cutting-edge technology and tools.       Professional development opportunities through training and education.       Flexible work arrangements, including remote work options.       Opportunities for career advancement and leadership development.    Award-Winning Company:       We are proud to be recognized as one of the best places to work in [region].    Fun and Inclusive Culture:       Join a diverse and inclusive team that values creativity, innovation, and teamwork.    Equal Opportunities Employer:       We are committed to equality and diversity in all aspects of our recruitment process.

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