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Senior Business Development Lead

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Job Title:

Assistant Manager- Growth and Go To Market

About the Role:

We're seeking a strategic, product-oriented professional to lead our projects.

This role involves owning the end-to-end GTM strategy, driving growth planning, and scaling new verticals.

Key Responsibilities:

  • Design and execute GTM plans for multiple projects.
  • Drive real impact by taking initiative.
  • Define customer personas, market segmentation, and competitive differentiation to drive positioning and messaging.

Webinars & Events for Growth Enablement:

  • Plan, organize, and execute high-impact webinars and events to drive awareness, engagement, and conversions.
  • Collaborate with cross-functional teams (Product, Marketing, Sales, Operations) to align events/webinars with GTM goals.
  • Leverage event insights and feedback to refine outreach, messaging, and future campaigns.

Data-Driven Product & Business Decisions:

  • Own tracking and analysis of key performance metrics.
  • Leverage insights to influence product enhancements, pricing strategy, GTM adjustments, and long-term roadmap.

Requirements:

  • 2–3 years of experience in growth, strategy, revenue, or GTM roles, preferably in EdTech, Consulting, or high-growth startups.
  • Strong strategic thinking and structured problem-solving capabilities.
  • Proven experience in building GTM plans, product marketing strategies, growth models.
  • Experience in planning and executing webinars/events will be an added advantage.
  • Excellent communication and stakeholder management skills.
  • High ownership, agility, and ability to thrive in a fast-paced, dynamic environment.