Chief Growth Strategist at Suncrypto
12 hours ago
We are seeking a highly skilled and experienced Chief Growth Strategist to join our team at Suncrypto. As a key member of our leadership, you will be responsible for driving business growth through strategic marketing initiatives and partnerships.
Responsibilities
- Develop and execute data-driven growth strategies to acquire new users and retain existing ones, focusing on improving user engagement and conversion rates.
- Lead end-to-end paid and organic marketing campaigns, including influencer marketing, paid media, content marketing, and partnerships, collaborating with business development to identify and engage potential partners and affiliates.
- Design and execute retention initiatives to enhance customer lifetime value (CLV), using personalized messaging, loyalty programs, and product promotions.
- Leverage analytics tools to analyze KPIs, including customer acquisition cost (CAC), lifetime value (LTV), churn, and engagement metrics, to make informed decisions and optimize growth strategies.
- Collaborate with the product team to shape features that improve user experience, maximize growth potential, and ensure seamless on boarding and engagement.
- Conduct A/B testing, surveys, and interviews to gain insights into user preferences, pain points, and motivations, translating these into actionable plans for product and marketing.
- Monitor and report on growth performance metrics, campaign outcomes, and ROI for all initiatives, adapting strategies based on data to drive continual improvement.
Requirements
To succeed in this role, you should have:
- A Bachelor's degree in Marketing, Business, Economics, or a related field (MBA is a plus).
- 3+ years of experience in growth marketing, digital marketing, or a similar role within the crypto, fintech, or technology sector.
- Strong knowledge of crypto and blockchain ecosystems.
- Proficiency in digital marketing channels and tools such as Google Analytics, CRM systems, A/B testing, and other data analysis tools.
- Ability to analyze and interpret data, with a strong focus on metrics and ROI.
- Excellent communication and project management skills, with a knack for cross-functional collaboration.
About Suncrypto
Suncrypto is a leading player in the crypto space, committed to providing innovative solutions and exceptional user experiences. Our dynamic team is passionate about driving growth and making a lasting impact in the industry.
What We Offer
- Competitive salary between ₹8 LPA to ₹10 LPA.
- Opportunities for professional growth and development in a fast-paced and exciting industry.
- Collaborative and dynamic work environment with a talented team of professionals.
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