Digital Campaign Manager

4 days ago

Ajmer, Rajasthan, India beBeeCareer Full time ₹ 4,50,000 - ₹ 7,50,000
Performance Marketing Specialist

Job Description:

We are seeking a highly skilled Performance Marketing Specialist to join our team. As a specialist, you will be responsible for managing and executing paid digital campaigns across Meta Ads and Google Ads. Your goal will be to drive high-quality traffic and conversions while continually improving campaign performance.

Key Responsibilities:

  • Develop and execute paid digital strategies across Meta Ads and Google Ads
  • Plan, set up, launch, and optimize campaigns to achieve high-quality traffic and conversions
  • Build and maintain account structures that support efficient testing and long-term scale
  • Stay up-to-date with algorithm changes, audience trends, and platform updates
  • Conversion Tracking & Platform Integration:
    • Set up, test, and maintain conversion tracking across platforms (GA4, Meta, Google Ads)
    • Troubleshoot and refine attribution setups
    • Work with Shopify integrations, conversion APIs, and tagging systems
  • Performance Optimisation:
    • Manage budgets, bids, ROAS targets, and pacing
    • Optimize for CPL, CPA, or ROAS depending on client goals
    • Use a mix of data and creative testing to improve results over time
  • Client Communication & Reporting:
    • Create short videos to explain strategy, wins, or performance issues
    • Prepare reports with clear, meaningful insights (not just charts)
    • Bring ideas to internal calls on client performance

Requirements:

  • 5+ years of experience managing Meta Ads and Google Ads
  • Experience working with ecommerce and lead generation clients
  • Fluent in English — both spoken and written
  • Confident setting up conversion tracking, including GA4, Google Ads, and Meta Events
  • Comfortable navigating Shopify and understanding ad tracking
  • Able to follow clear instructions, collaborate well, and ask questions when needed

Benefits:

  • Flexible work schedule with the option to work from home or a coworking space
  • Internet reimbursement included
  • Structured early hours: 5 AM to 1 PM IST (afternoons free)
  • Mentoring and coaching from experienced performance marketers
  • Focused work environment with quality clients who value outcomes
  • Tight-knit team that values autonomy, initiative, and great work

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