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1 day ago
Our ideal candidate will have a proven track record of success in managing paid advertising campaigns and driving measurable results through effective PPC strategies.
Key Responsibilities:- Develop and execute comprehensive PPC campaigns across various platforms to meet business objectives.
- Conduct thorough research and analysis to inform campaign targeting, ad creative development, and landing page optimization.
- Create compelling ad copy, visuals, and landing page experiences to maximize click-through rates and conversions.
- Monitor and optimize campaign performance regularly to ensure high return on investment.
- Track key metrics and prepare detailed reports on campaign performance to inform future strategy.
- Stay up-to-date with the latest industry trends, tools, and best practices to continuously improve campaign effectiveness.
- Collaborate closely with cross-functional teams to align campaigns with overall marketing goals and objectives.
- Minimum 1 year of hands-on experience in PPC campaign management.
- Strong knowledge of Google Ads, Meta Ads Manager, and LinkedIn Ads.
- Proficiency in Google Analytics, Tag Manager, and keyword research tools.
- Understanding of bidding strategies, cost-per-click, cost-per-action, and return on ad spend.
- Analytical mindset with strong problem-solving skills and attention to detail.
- Google Ads, Meta certifications preferred but not mandatory.
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