
Business Expansion Specialist
3 days ago
The Area Franchise Development Manager plays a crucial role in expanding the franchise network across designated regions. This involves identifying high-potential cities, strategizing franchise expansion, and ensuring successful onboarding of franchise partners.
This role requires a proactive individual with strong leadership skills who can lead, guide, and train team members while building and nurturing relationships with potential franchise partners.
- 6-8 years of experience in business development, franchise operations, or sales are required.
- A Bachelor's Degree in Business, Marketing, or a related field (MBA preferred) is necessary.
- A proven track record in lead generation, partner onboarding, and target achievement is essential.
- Strong leadership and team management skills are crucial for success.
- Excellent communication, negotiation, and interpersonal abilities are vital.
- The willingness to travel extensively to meet prospects and explore new markets is also required.
Key Responsibilities:
Market Identification & Strategy
- Collaborate with regional managers to identify high-potential cities for franchise expansion.
- Conduct detailed market research to analyse building material data and identify key growth opportunities.
Team Management & Collaboration
- Manage and work closely with assigned team members to collect, analyze, and call leads from potential areas.
- Provide guidance, training, and support to ensure alignment with franchise selection criteria.
Lead Generation & Meetings
- Scrutinize and shortlist potential franchise profiles that align with standards.
- Oversee the scheduling and alignment of meetings with interested prospects in target areas.
Area Visits & Prospect Engagement
- Plan and execute weekly visits to potential franchise areas to understand market dynamics and strengthen connections.
- Personally pitch the franchise model to prospective partners, generating interest and driving conversions.
Franchise Conversion & Onboarding
- Facilitate the onboarding process by converting right profiles into franchise partners.
- Ensure all necessary steps are completed to make new franchises operational and live within set timelines.
Performance Management
- Achieve franchise onboarding targets and ensure KPIs are met consistently.
- Regularly monitor progress and take corrective actions to address any challenges in franchise conversion.
Key Result Areas (KRAs):
- Successful onboarding of new franchise partners.
- Meeting and exceeding franchise onboarding targets.
- Ensuring timely completion of franchise operational setup.
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