Digital Email Strategist

2 weeks ago


Salem, Tamil Nadu, India beBeeSpecialist Full time ₹ 13,50,000 - ₹ 20,25,000

Email Campaign Manager Overview

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As a seasoned Email Marketing Specialist, you will be responsible for managing end-to-end campaign execution across various platforms.

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Key Responsibilities

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  • Develop and execute email marketing campaigns to drive customer engagement and conversions.\
  • Collaborate with cross-functional teams to design and launch targeted email campaigns.\
  • Build and maintain customer workflows, segmentation, and targeting strategies to optimize campaign performance.\
  • Analyze complex data sets to identify trends and opportunities for improvement.\
  • Develop actionable recommendations to enhance email marketing campaigns and improve overall business outcomes.\
  • Stay up-to-date with industry best practices and emerging trends in email marketing to ensure continued success.\\[Ul]\

Requirements

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  • 4+ years of experience designing and managing email campaigns using Oracle Responsys.\
  • Strong expertise in Oracle Unity CDP implementation and developing BI reports with Oracle Infinity IQ.\
  • Proven track record in hyper-personalization and A/B testing campaigns.\
  • Proficient in SQL/PL-SQL with expertise in writing complex queries and performance optimization.\
  • Ability to work collaboratively in a fast-paced environment and adapt to changing priorities.\\[Ul


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