Senior Marketing Strategist

1 week ago

Vijayawada, Andhra Pradesh, India beBeeDigitalMarketing Full time ₹ 8,00,000 - ₹ 15,00,000
Results-Driven B2B Services Marketing Professional

We are seeking a seasoned and results-driven professional to lead our multi-channel marketing efforts. As a key member of our team, you will be responsible for developing and executing strategies that drive measurable lead generation and brand visibility across various channels.

Job Responsibilities:

  • Create and manage high-volume email campaigns using modern tools like Apollo to drive prospecting and conversions.
  • Manage and optimize campaigns for B2B audiences across international markets, leveraging your expertise in digital marketing and SEO.
  • Develop and implement AI-driven SEO strategies to boost organic reach and improve website traffic.
  • Collaborate with sales teams to design and deliver Account-Based Marketing (ABM) initiatives targeting key clients in India, the US, and UAE.
  • Ensure website content, landing pages, and user experience meet SEO and UX best practices.
  • Produce impactful content marketing assets including blogs, case studies, and social media posts.
  • Monitor marketing performance using analytics tools like Google Analytics and Zoho CRM, delivering actionable insights for continuous optimization.
  • Coordinate marketing automation workflows, lead nurturing campaigns, and campaign reporting.
  • Stay updated on digital marketing and AI innovations to proactively adopt new practices.

Required Skills & Expertise:

  • Proven experience in email marketing, content marketing, social media marketing, and SEO with a focus on lead generation for B2B services.
  • Strong hands-on expertise in marketing analytics/optimization tools, CRM platforms, and marketing automation software.
  • Good understanding of ABM strategies tailored to international audiences.
  • Experience in managing websites and content management systems.
  • Strong data-driven mindset with the ability to track, analyze, and optimize campaign performance.
  • Exceptional communication skills with the ability to craft compelling marketing narratives.
  • Exposure to India, US, and UAE markets is preferred.

Bonus Points:

  • MBA in Marketing or equivalent qualification.
  • Project management and multitasking skills.
  • Detail-oriented with a growth and experiment-driven mindset.

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