
Business Development Manager
4 days ago
We are seeking a skilled and strategic influencer outreach specialist to join our team. As an integral part of our marketing efforts, this individual will be responsible for identifying, reaching out to, negotiating with, and executing campaigns with influential individuals.
Key Responsibilities:
- Strategic Identification: Utilize both quantitative and qualitative methods to identify influencers who align with the brand's target audience and campaign objectives, considering factors such as engagement rates, audience demographics, and content relevance.
- Proactive Outreach: Take the initiative to establish and nurture relationships with influencers through personalized communication via email, phone, or social media. Foster trust and rapport with influencers to enhance campaign effectiveness.
- Negotiation and Contract Management: Lead negotiations with influencers to secure favourable terms and agreements for campaign collaborations, including pricing, deliverables, and exclusivity. Ensure all contracts and agreements are accurately documented and adhered to.
- Content Collaboration: Collaborate closely with influencers to develop compelling content that resonates with the target audience and aligns with the brand's messaging and values. Provide guidance and feedback to ensure content meets quality standards and campaign objectives.
- Cross-Functional Coordination: Serve as a liaison between the influencer outreach team and other internal departments to ensure seamless integration and execution of influencer campaigns. Facilitate communication and collaboration to optimize campaign performance.
- Performance Monitoring: Monitor key performance indicators (KPIs) throughout the duration of influencer campaigns, analysing metrics such as reach, engagement, and conversion rates. Identify opportunities for optimization and adjustment to maximize campaign effectiveness and ROI.
- Reporting and Analysis: Generate comprehensive reports detailing the performance and impact of influencer campaigns, providing actionable insights and recommendations for future initiatives. Present findings to stakeholders and contribute to strategic planning efforts.
This is an exciting opportunity to join a dynamic team and play a key role in shaping the future of influencer marketing. If you have a passion for strategy, creativity, and relationship-building, we encourage you to apply for this challenging and rewarding position.
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