Business Engagement and Retention Leader

1 day ago

Jamnagar, Gujarat, India beBeeLoyalty Full time ₹ 20,00,000 - ₹ 25,00,000
Job Title: Engagement and Loyalty Specialist

We are seeking an experienced Engagement and Loyalty Specialist to drive user engagement, retention, and loyalty. This role sits at the intersection of marketing, product, and analytics.

This is a high-impact position that directly supports our goal to grow daily active users (DAU), monthly active users (MAU), and deepen user-product affinity.

The successful candidate will develop strategic plans to increase app engagement, design and execute gamification-led experiences, and build loyalty mechanisms that turn our transacting users into long-term brand advocates.

Key Responsibilities:

  • Design and execute in-app engagement strategies to increase DAU, MAU, and session duration.
  • Create gamified experiences to drive repeat usage and behavioral stickiness.
  • Develop automated engagement journeys across push notifications, in-app messaging, WhatsApp, SMS, and other owned channels.
  • Conceptualize and execute reactivation workflows for dormant or inactive users.
  • Define and own core KPIs: returning user %, engagement frequency, feature repeat rate, retention cohorts, and churn recovery rate.
  • Partner with Product and Design to implement in-app features that reinforce engagement (missions, progress bars, badges, etc.).
  • Conduct ongoing A/B experiments to optimize lifecycle touchpoints based on user cohort behavior and engagement goals.

Must-Have Qualifications:

  • Previous BFSI and Fintech Exposure
  • 3–5 years of experience in lifecycle marketing, CRM, growth, or product marketing, preferably in fintech, D2C, or consumer apps.
  • Strong understanding of fintech consumer motivations, especially in underserved or first-time credit segments.
  • Proficiency in analyzing user journey data to define product affinity, intent segments, and retention triggers.
  • Familiarity with marketing automation and analytics tools such as MoEngage, WebEngage, Clevertap, Mixpanel.
  • Ability to work cross-functionally with Product, Data, Design, and Content teams to deliver seamless execution.

Good to Have:

  • Experience in deploying gamified engagement models or behavioral nudges.
  • Exposure to tier 2–4 Indian audiences, especially for vernacular and low-tech segments.

What Success Looks Like:

  • Increase in returning user base and app re-engagement rates
  • Consistent improvement in DAU, MAU, and session time
  • Loyalty mechanisms that drive feature repeatability
  • Higher adoption of cross-sell products through in-app journeys
  • Reduced churn and improved reactivation of dormant users

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