Lead Product Marketing Specialist

5 days ago

Chennai, Tamil Nadu, India beBeeMarketing Full time ₹ 15,00,000 - ₹ 25,00,000
Product Marketing Leader Job Opportunity

We are seeking a dynamic and results-driven professional to lead our marketing initiatives for chemical products across diverse industries.

  • The ideal candidate will possess strong market insights, strategic thinking, and excellent communication skills to drive brand visibility, customer engagement, and revenue growth.
About the Role
  • Develop and execute comprehensive marketing strategies to promote chemical products across multiple industries.
  • Conduct market research to identify trends, customer needs, and competitor activities.
  • Collaborate with cross-functional teams to align marketing strategies with business goals.
  • Create impactful marketing materials including brochures, presentations, and website content to highlight product value propositions.
  • Manage digital marketing channels such as social media, email campaigns, and online advertising to boost brand awareness and generate leads.
  • Build and nurture strong relationships with customers, distributors, and industry partners to support sales growth.
  • Identify new business opportunities and establish strategic partnerships to expand into new markets.
  • Monitor and analyze marketing performance metrics to measure campaign effectiveness and refine strategies.
  • Stay updated on industry trends, regulatory changes, and compliance requirements to ensure market readiness.
Requirements
  • MBA/PGDM in Marketing or related field preferred.
  • 7+ years of experience in B2B marketing, preferably in the chemical or manufacturing industry.
  • Strong knowledge of product marketing, market research, and digital marketing tools.
  • Excellent communication, presentation, and interpersonal skills.
  • Ability to manage multiple projects, meet deadlines, and work collaboratively across teams.
  • Strategic mindset with strong analytical and problem-solving abilities.

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