
Product Marketing Specialist
1 day ago
Product Marketing Specialist
Role Overview:We are seeking a Product Marketing Specialist to join our mission-driven team. This individual will play a key role in shaping the brand voice and go-to-market strategy of our women's health-tech platform.
The successful candidate will have end-to-end ownership across inbound, outbound, and brand marketing initiatives, working closely with product, design, and sales teams to align messaging, campaigns, and user journeys.
- Develop and execute comprehensive marketing strategies to drive awareness, adoption, and engagement
- Build and manage multi-channel content campaigns across social media, blogs, and email marketing
- Plan and execute SEO optimization to improve visibility, ranking, and organic growth
- Collaborate with cross-functional teams to create engaging customer experiences and drive business outcomes
- Track KPIs across channels and optimize campaigns based on data and insights
This is an exceptional opportunity for a motivated and strategic marketer to make a meaningful impact in shaping the future of women's health in India.
Key Responsibilities:- Drive product launches and feature rollouts through effective go-to-market strategies
- Own end-to-end marketing automation workflows (emails, retargeting, nurture campaigns)
As a Product Marketing Specialist, you will have the opportunity to experiment, scale, and grow rapidly in a startup ecosystem, working with a talented team of professionals who share your passion for innovation and customer-centricity.
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