Brand Narrative Strategist

4 days ago


Gurgaon, Haryana, India Cog Culture Full time

We are Cog Culture, a pioneering marketing communications agency with over a decade of experience in shaping impactful brand narratives. Our team of 100+ skilled professionals has achieved recognition as the No.1 Independent Integrated Agency at the Goafest Creative Abby Awards and Design Agency of the Year 2023. Internationally, we've won Gold in Brand Design Identity and Live Events at the Golden Award of Montreux 2023.

About Us

We're committed to crafting compelling stories through creativity, innovation, and strategic thinking. Our B2B Fintech Campaign has been honored with the Brand Equity Digiplus Award, Afaqs Digies Digital Awards, and E4m Prime Time Awards.

Job Description

We're seeking an experienced Strategy & Planning professional to join our team. The ideal candidate will have 5+ years of experience in strategic planning within a mainline advertising agency.

You'll be responsible for developing strategic frameworks, providing insights, and ensuring alignment between client objectives and campaign execution. Key responsibilities include:

  • Set strategic goals and align them with overall agency objectives
  • Conduct thorough market research and analysis to uncover insights that inform effective advertising strategies
  • Lead the development of strategic briefs that guide creative teams in ideation and execution of impactful campaigns

Requirements:

  • Graduate/Post-Graduate in Marketing, Advertising, Business, or related field
  • 5+ years of experience in strategic planning within a advertising agency
  • Proficiency in utilizing data and analytics to drive insights and decision-making
  • In-depth understanding of market research, consumer behavior, and advertising trends


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