Brand Planning Manager

4 days ago

Gurgaon, Haryana, India Cog Culture Full time

Crafting Compelling Brand Narratives: At Cog Culture, we excel in transforming ideas into impactful brand narratives. With a decade-long experience in the marketing communications space, our dynamic team of over 100 skilled professionals has earned recognition as the No.1 Independent Integrated Agency at the Goafest Creative Abby Awards and as the Design Agency of the Year 2023. Internationally, our achievements include winning Gold in Brand Design Identity and Live Events at the Golden Award of Montreux 2023. On the digital front, our B2B Fintech Campaign has been honored with the Brand Equity Digiplus Award, Afaqs Digies Digital Awards, and E4m Prime Time Awards.

Sought After Strategist:

We are looking for a highly analytical and experienced Strategy & Planning professional to join our team. The ideal candidate will have 5+ years of experience in strategic planning within a mainline advertising agency. You will be responsible for developing strategic frameworks, providing insights, and ensuring alignment between client objectives and campaign execution.

Key Responsibilities:

  • Set strategic goals and ensure alignment with overall agency objectives.
  • Conduct thorough market research and analysis to uncover insights that inform the development of effective advertising strategies.
  • Lead the development of strategic briefs that guide creative teams in the ideation and execution of impactful campaigns.
  • Ensure that strategic plans align with client objectives, target audience insights, and market trends.
  • Utilize data-driven insights to inform strategic recommendations and optimize campaign performance.
  • Stay informed about industry trends, emerging technologies, and new tools that can enhance the effectiveness of account planning processes.
  • Build and maintain strong relationships with clients, understanding their business goals, challenges, and market dynamics. Present strategic plans and insights in a compelling and persuasive manner.
  • Participate in strategic discussions with clients, providing insights and recommendations that drive effective advertising strategies.
  • Partner and collaborate with other teams, including Creative and Account Management, to ensure seamless integration of strategic plans.

Requirements:

  • Graduate/Post-Graduate in Marketing, Advertising, Business, or a related field.
  • 5+ years of experience in strategic planning within a advertising agency.
  • Proficiency in utilizing data and analytics to drive insights and decision-making.
  • In-depth understanding of market research, consumer behavior, and advertising trends.
  • Strong interpersonal and people management skills.
  • Ability to think creatively and strategically to solve complex business challenges.
  • Executive-level presentation and communication skills to lead and hold senior-level client interactions.
  • Prior experience of working with clients from E-commerce and Automobile industries is required.
  • Ability to work effectively in a fast-paced, collaborative environment with multiple stakeholders.

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