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Brand Strategist

2 weeks ago

Gurgaon, Haryana, India House of UGC Full time

At House of UGC, we specialize in crafting impactful user-generated content for direct-to-consumer and ecommerce brands. Our focus is on video production, editing, and campaign management. With over 50 videos produced for various brands across industries like fitness, food, tech, beauty, apparel, and lifestyle, we excel at captivating shoppers' attention and boosting engagement.

We're seeking a Brand Manager who can elevate our brand presence and drive strategic marketing initiatives. If you're passionate about developing compelling brand narratives and leading content creation, this role is perfect for you.

Key Responsibilities:

  • Develop and execute marketing strategies that align with our brand vision.
  • Ideate and write concepts for engaging scripts.
  • Manage and conduct video and photo shoots.
  • Coordinate with post-production and other teams to execute final outputs.
  • Conduct market research to identify trends and opportunities.
  • Lead marketing campaigns, enhancing brand awareness and engagement.
  • Track KPIs and ROI to optimize marketing efforts.

Requirements:

  • 3+ years of experience in brand management or a related field.
  • Excellent communication, strategic thinking, and analytical abilities.
  • Proficiency in marketing tools.
  • Ability to ideate and write engaging scripts.
  • Experience conducting and managing shoots.
  • Passion for brand storytelling and a keen eye for market trends.