Brand Narrative Lead

6 days ago


Gurgaon, Haryana, India House of UGC Full time

Overview:

At House of UGC, we specialize in creating captivating user-generated content for D2C and E-commerce brands, focusing on video production, editing, and campaign management. With a portfolio of over 50 successful projects across industries, we excel at grabbing shoppers' attention and boosting engagement.

Job Description:

We are seeking a Brand Manager who will be responsible for elevating our brand presence through strategic marketing initiatives. This individual will craft compelling brand narratives and lead content creation efforts.

Key Responsibilities:

  1. Develop and Execute Marketing Strategies: Align with our brand vision to drive business growth.
  2. Ideate and Write Engaging Scripts: Create content concepts that captivate audiences.
  3. Manage Shoots: Coordinate video and photo shoots to ensure timely delivery.
  4. Collaborate with Teams: Work closely with post-production and other departments to finalize outputs.
  5. Analyze Markets: Identify trends and opportunities to inform marketing decisions.
  6. Lead Campaigns: Enhance brand awareness and engagement through targeted marketing efforts.
  7. Monitor Performance: Track KPIs and ROI to optimize marketing strategies.

Requirements:

  • Experience: 3+ years in brand management or a related field.
  • Skillset:
    • Excellent communication, strategic thinking, and analytical abilities.
    • Proficiency in marketing tools.
    • Ability to ideate and write engaging scripts.
    • Experience conducting and managing shoots.
    • Drive: Passion for brand storytelling and a keen eye for market trends.


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