Paid Media Specialist

2 weeks ago


Mumbai, Maharashtra, India beBeeDigital Full time ₹ 1,20,00,000 - ₹ 2,00,00,000
Job Overview

We are seeking a skilled Paid Media Specialist to manage and optimize paid advertising campaigns across digital platforms.

About the Role:
  • Plan, execute, and manage paid campaigns: Across Google Ads, Facebook, Instagram, and other platforms.
  • Conduct keyword research and audience targeting: To maximize campaign effectiveness.
  • Monitor daily performance and optimize for clicks, conversions, and ROI.
  • Create and test ad creatives and copies: To improve performance.
  • Collaborate with design and content teams: To ensure ads align with brand guidelines.
  • Track, analyze, and report campaign performance: With actionable insights.

The ideal candidate will have a Bachelor's degree in Marketing, Business, or a related field, and 1-3 years of experience in paid media/digital advertising. Proficiency in Google Ads, Meta Ads Manager, and other ad platforms is required. Strong analytical and problem-solving skills, as well as a good understanding of digital marketing funnels and performance metrics, are essential.


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