
Talented Paid Media Specialist
4 days ago
Job Summary
We are seeking a talented professional to develop and implement paid media campaigns on Meta and Google platforms.
The ideal candidate will have 2-3 years of experience in managing paid media campaigns, strong analytical skills, and knowledge of A/B testing methodologies.
Key Responsibilities
- Create comprehensive paid media strategies that align with business goals, target audience insights, and industry best practices.
- Monitor and analyze campaign performance data using analytics tools, making data-driven adjustments to improve key metrics.
- Collaborate with the creative team to develop impactful ad creatives that resonate with the target audience and drive engagement.
- Stay up-to-date with the latest trends, updates, and innovations in the Meta and Google advertising landscapes, adjusting strategies accordingly.
- Manage multiple campaigns simultaneously and prioritize tasks effectively.
Qualifications
- Proven 2-3 years of experience in managing paid media campaigns on Meta and Google platforms.
- Strong analytical skills with the ability to analyze campaign performance data and extract actionable insights.
- Proficiency in using analytics and reporting tools, such as Google Analytics and Facebook Ads Manager.
- Knowledge of A/B testing methodologies and experience optimizing campaigns for conversions.
- Creative mindset with the ability to develop compelling ad copy and visuals.
- Familiarity with digital marketing trends, best practices, and industry standards.
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