Talented Paid Media Specialist

4 days ago


Mumbai, Maharashtra, India beBeePerformance Full time ₹ 12,00,000 - ₹ 15,00,000

Job Summary

We are seeking a talented professional to develop and implement paid media campaigns on Meta and Google platforms.

The ideal candidate will have 2-3 years of experience in managing paid media campaigns, strong analytical skills, and knowledge of A/B testing methodologies.

Key Responsibilities

  • Create comprehensive paid media strategies that align with business goals, target audience insights, and industry best practices.
  • Monitor and analyze campaign performance data using analytics tools, making data-driven adjustments to improve key metrics.
  • Collaborate with the creative team to develop impactful ad creatives that resonate with the target audience and drive engagement.
  • Stay up-to-date with the latest trends, updates, and innovations in the Meta and Google advertising landscapes, adjusting strategies accordingly.
  • Manage multiple campaigns simultaneously and prioritize tasks effectively.

Qualifications

  • Proven 2-3 years of experience in managing paid media campaigns on Meta and Google platforms.
  • Strong analytical skills with the ability to analyze campaign performance data and extract actionable insights.
  • Proficiency in using analytics and reporting tools, such as Google Analytics and Facebook Ads Manager.
  • Knowledge of A/B testing methodologies and experience optimizing campaigns for conversions.
  • Creative mindset with the ability to develop compelling ad copy and visuals.
  • Familiarity with digital marketing trends, best practices, and industry standards.


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