Digital Marketing Strategist

2 days ago


Kota, Rajasthan, India beBeePaidAdvertising Full time ₹ 10,00,000 - ₹ 2,50,00,000

We are seeking a Paid Advertising Specialist to lead our digital marketing efforts. This role involves developing and executing paid advertising campaigns across various platforms to drive business growth.

Key Responsibilities:
  • Paid Campaign Management: Plan, execute, and optimize paid advertising campaigns on multiple platforms, including Google Ads and Meta Ads Manager.
  • Performance Analysis: Implement full-funnel strategies for lead generation, sales, and brand awareness, monitoring key metrics such as CTR, CPA, ROAS, and conversion rates.
  • Analytics Tracking: Use Google Analytics and Google Tag Manager to track campaign performance and user behavior.
  • Remarketing Lead Nurturing: Develop and implement remarketing strategies on multiple platforms to re-engage existing leads.
  • Local SEO Competitor Research: Enhance local visibility by optimizing Google My Business listings and tracking their performance.
Required Skills and Qualifications:
  • Proven Experience: 2+ years of experience in paid campaigns, with a focus on remarketing strategies.
  • Segmented Audience Lists: Ability to create segmented audience lists based on lead behavior and website activity.
  • Tailored Remarketing Campaigns: Experience running tailored remarketing campaigns to increase conversion rates from previously engaged users.
  • Data-Driven Optimization: Skilled in analyzing performance data to optimize creatives, bidding frequency, and targeting.
Benefits:
  • Opportunity to Grow: We offer opportunities for professional growth and development in a dynamic and innovative environment.
  • Collaborative Team: Join a collaborative team of marketing professionals who share your passion for delivering exceptional results.
Others:
  • Candidates should have a strong understanding of digital marketing principles and practices.
  • Familiarity with Google Ads and Meta Ads Manager is highly desirable.


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