Digital Advertising Strategist

2 days ago


Kota, Rajasthan, India beBeeAdvertising Full time ₹ 6,00,000 - ₹ 12,00,000
Job Title: Digital Advertising Strategist

The role of a Digital Advertising Strategist involves overseeing the planning, execution, and optimization of digital advertising campaigns. The ideal candidate should possess strong analytical skills, be proactive, and able to translate client objectives into high-performing campaigns.

Key Responsibilities:
  • Plan, set up, and execute campaigns across programmatic platforms, mobile UA channels, and other digital advertising platforms.
  • Monitor campaign performance on a daily basis, ensuring KPIs (CTR, CPI, CPA, ROI) are being met.
  • Optimize campaigns to improve delivery, scale, and efficiency.
  • Prepare and share detailed performance reports with insights and recommendations.
  • Collaborate with Account Managers to ensure smooth communication with advertisers.
  • Troubleshoot tracking, delivery, or pacing issues promptly.
  • Stay updated with industry trends, platform updates, and best practices.
  • Work closely with internal teams (sales, account management, analytics) to drive campaign success.

Requirements:
  • 1–3 years of experience in campaign management (Programmatic / UA / Digital Advertising).
  • Strong analytical skills and experience with campaign reporting and optimization.
  • Hands-on experience with ad platforms (DSPs, Google Ads, Facebook Ads, MMPs like AppsFlyer/Firebase/Adjust).
  • Proficiency in Excel/Google Sheets for reporting and analysis.
  • Ability to multitask and manage multiple campaigns simultaneously.
  • Strong problem-solving skills with a proactive approach.
  • Excellent communication and collaboration abilities.

About the Role: As a Digital Advertising Strategist, you will play a crucial role in driving business growth through innovative digital marketing solutions. If you are passionate about staying ahead of the curve in the ever-evolving digital landscape, this is an excellent opportunity to join our team and make a meaningful impact.

Benefits:
  • Competitive salary and benefits package
  • Ongoing training and development opportunities
  • A dynamic and supportive work environment
  • Opportunities for career advancement and professional growth


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