
Regional Marketing Operations Director
2 weeks ago
We are seeking a highly organized and experienced Regional Marketing Operations & Campaign Manager to be the operational backbone of our regional marketing team.
- This role is responsible for leading a small team and ensuring the flawless execution of integrated marketing initiatives across 15 markets, from initial planning and resource management to final reporting and optimization.
- The ideal candidate is an expert in project management who excels at building and managing efficient workflows.
- Crucially, this individual must have a deep understanding of the full digital marketing lifecycle, from building top-of-funnel awareness to driving lead generation and nurturing prospects into Marketing Qualified Leads.
About the Job:
- Lead, mentor, and develop a team of two direct reports responsible for social media, design, and internal communications distribution.
- Manage team workload, set priorities, and support the professional growth and performance of team members.
- Foster a collaborative, high-performance team culture focused on excellence and continuous improvement.
- Own and manage the end-to-end lifecycle of recurring and ad hoc marketing campaigns for various regional and local service lines.
- Strategically design campaigns to effectively move prospects through the marketing funnel, from awareness (Top-of-Funnel) to consideration and conversion (Marketing Qualified Leads).
Key Responsibilities:
- Lead and coordinate marketing projects using project management tools, ensuring strict alignment with timelines, budgets, and deliverables.
- Handle all aspects of resource and task management, ensuring seamless project execution from briefing to launch.
- Perform rigorous quality assurance on all campaign executions to ensure brand alignment, technical readiness, and optimal client experience before go-live.
- Ensure accurate UTM tracking and reporting for robust campaign performance measurement.
Requirements:
- A minimum of 5 years of progressive experience in marketing operations, campaign management, or a related role, preferably within real estate, consulting, professional services, or a regional/multinational organization.
- Proven experience in managing integrated marketing campaigns and leading cross-functional projects.
- Demonstrated experience managing direct reports is strongly preferred.
- Hands-on experience with social media strategy, tools (especially Sprinklr), and content management.
- Experience working across multiple markets/regions with an understanding of cultural nuances.
Preferred Skills:
- Social Media Management: Sprinklr (or similar enterprise-level tool).
- Project Management: Teamwork (or similar like Asana, Monday, Jira).
- Office Suite: Microsoft Office (Excel, PowerPoint, Word).
- Design: Basic proficiency in Adobe Photoshop, Canva, Infogram.
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