Digital Marketing Strategist for Global Expansion
3 weeks ago
About Us
TalentGum is a leading e-learning platform launched to revolutionize extra-curricular education globally by fostering holistic development in children. Our platform offers a diverse range of expert-curated live, online courses in dance, music, public speaking, art, and chess taught by subject-matter experts. These courses are designed to maximize learning outcomes in children aged 4-14. With 100,000+ registered users across 50+ countries, TalentGum is trusted for its quality.
Job Overview
We are hiring a digital marketing professional who will spearhead Google Ads campaigns for our business in both domestic and international markets. The ideal candidate will drive paid media strategies, execute high-impact campaigns, and optimize performance to achieve the organization's marketing objectives.
Key Responsibilities
- Campaign Strategy: Develop and implement Google Ads campaigns for Indian and international markets.
- Execution: Manage and optimize paid campaigns to drive a healthy return on ad spend (ROAS).
- Analytics: Analyze performance data and implement data-driven optimizations.
- Agency Collaboration: Collaborate with the marketing agency and closely monitor campaigns run by them.
- Continuous Improvement: Stay updated on new trends and experiment with innovative strategies for enhanced results.
Requirements
- Bachelor's or Master's degree in Marketing.
- 3-5 years of experience in digital marketing, focusing on Google Ads.
- Minimum 2 years of experience in running Google search ads.
- Proven success in managing paid search, YouTube, and display campaigns.
- Strong analytical skills and experience with Google Ads Manager.
- Knowledge of other digital marketing channels is an asset.
- Proven track record of executing international campaigns is a plus.
Other Details
Location: Remote/Work from Home
We operate Monday-Saturdays.
Estimated Salary: ₹600,000 per annum
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