Financial Services Yield Manager

1 week ago

Bengaluru, Karnataka, India beBeeDigital Full time ₹ 1,50,00,000 - ₹ 2,50,00,000
About Our Job Opportunity

We are seeking a highly skilled Yield Manager to join our team.

This individual will be responsible for managing the yield of our online financial marketing platforms, reaching an audience of millions of influential decision makers who are affluent and engaged across various industries including finance, individual investors, active traders, financial advisors, institutional investors and more.

Our company empowers the financial ecosystem with a full suite of highly effective digital solutions designed specifically for the financial services industry.

The ideal candidate will have a solid understanding of digital advertising technologies, experience with DFP ad server, SSP UI/applications, header bidding ad tech, and a proven track record of exhibiting extreme attention to detail and organization skills.

Key Responsibilities:

  • Publisher Management: Publisher Profit/Loss Management
  • Communication: Key Communicator and Liaison with Publishers and Internal Departments related to publisher needs and monetization
  • Technical Q/A: Ensure Ad Requests and Inventory Settings are optimal and work with Dev on Publisher Releases
  • Publisher Ad Lay-out: Provide Publisher Ad Lay-out Recommendations based upon products and ad requests to maximize yield and publisher KPI's.
  • Publisher On/Boarding: Work with SSP's to get sites white listed to get Programmatic Monetization and work with Pub Ops to enhance yield.
  • Yield Analysis: Monitor Yield based upon Demand Source by Inventory/Product
  • Optimization: Monitor partner and publisher performance and revenue streams to optimize partner set-ups and increase revenue opportunities.
  • Ad Operations: Proficient in DFP and SSP System Settings to ensure optimal Yield Set-up, SSP Block List and Flooring
  • Reporting: Publisher Weekly KPI's, Weekly SSP Reporting, Block List Reporting, and Partner Billing and Reconciliation
  • PMP Management: Work with buyers in creating deals & optimize deals for best performance.
  • Data Analysis/Publisher Decks: Analyze Publisher and SSP Data to report to Pub Dev and Programmatic Supervisor
Requirements:
  • Education: Undergraduate Degree in Finance, Mathematics, Computer Technology or Business Intelligence. MBA and/or Master's degree is a plus.
  • Experience: 2-3 years of experience in online advertising/web analytics in one or a combination of the following job functions: Traffic Analyst, Account Management, Yield Management, Campaign Management, Publisher Operations/Development, Ad Operations, Data Analytics.
  • Digital Advertising Experience: Experience with and an in-depth knowledge of DFP ad server, SSP UI/applications (Index, OpenX, Appnexus), and header bidding ad tech.
  • Management Skills: Experience managing a team and relationships.
  • Additional Skills: Experience with BI tools for data manipulation (SQL) and visual tools (Domo, Periscope, Looker, Tableau).

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