Digital Marketing Specialist
2 days ago
We are seeking an experienced Digital Marketing Specialist with expertise in Amazon PPC advertising and marketplace operations. As a key member of our team, you will be responsible for planning, creating, and managing Amazon advertising campaigns to drive product visibility and sales.
Key Responsibilities- Campaign Planning and Execution: Develop and implement strategies to optimize Amazon advertising campaigns, including keyword research, bid management, and ACoS/ROAS tuning.
- Product Listings Optimization: Create and optimize product listings with compelling titles, bullet points, A+ content, and backend keywords to enhance product visibility.
- Inventory Management: Monitor and maintain inventory health, pricing strategies, and overall catalog accuracy to ensure seamless customer experience.
- Creative Collaboration: Work closely with creative teams to design infographics, banners, and Amazon storefront enhancements that align with our brand identity.
- Performance Tracking and Reporting: Analyze campaign performance data, identify areas for improvement, and provide actionable insights to inform growth strategies.
- 4+ Years' Experience: In Amazon PPC advertising and marketplace operations for D2C or multi-brand sellers.
- Technical Skills: Proficiency in ad optimization and marketplace tools (Helium 10, Jungle Scout, Sellics, DataHawk, ChannelAdvisor).
- Analytical and Communication Skills: Excellent analytical, communication, and cross-functional collaboration skills to work effectively in a dynamic team environment.
As a valued member of our team, you will enjoy a competitive salary, comprehensive benefits package, and opportunities for professional growth and development.
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