E-Commerce Growth Strategist

2 days ago

Hyderabad, Telangana, India beBeeMetaAds Full time ₹ 12,00,000 - ₹ 24,00,000
Job Title:

Creative Strategist – Meta Ads

Description:

About Us

We're a performance marketing agency focused on scaling e-commerce brands with measurable results. Our campaigns are built at the intersection of data, storytelling, and creativity.

We're looking for a Creative Strategist for Meta Ads to join our team and play a pivotal role in crafting ad strategies that convert while staying ahead of trends.

Key Responsibilities:
  • Develop ad concepts, storyboards, and campaign structures aligned with brand goals.
  • Create hooks, angles, and messaging frameworks tailored to specific target audiences.
  • Monitor cultural, social, and platform trends to identify content opportunities.
  • Work closely with performance marketers to align creatives with audience insights, offers, and funnel stages.
  • Partner with designers, editors, and copywriters to transform ideas into scroll-stopping creatives (videos, statics, carousels, UGC).
  • Provide clear briefs and references that guide the production team.
  • Build a creative testing roadmap—ensuring we're testing hooks, formats, and storytelling styles regularly.
  • Collaborate with media buyers to align creative strategy with ad spend allocation.
  • Track creative performance across campaigns (CTR, thumb-stop ratio, CPA, ROAS).
  • Identify winning creative patterns and scale them into new iterations.
  • Run post-mortems on underperforming creatives to learn and improve.
Requirements:
  • Deep understanding of Meta Ads ecosystem and how creative impacts performance.
  • Strong storytelling ability and knack for writing hooks that capture attention in 3 seconds.
  • Experience in structuring UGC-style ads, trend-based content, and direct-response creatives.
  • Ability to interpret data (CTR, CPC, CPA, ROAS) and derive creative insights.
  • Skilled at giving clear, actionable feedback to editors/designers.
  • Strong knowledge of content trends across Instagram & Facebook
Benefits:
  • Competitive compensation based on experience.
  • Remote or hybrid work arrangement.
KPIs for Success:
  • Increase in creative success rate (percentage of winning ads).
  • Consistent delivery of new, testable creatives each week.
  • Improved thumb-stop ratio & CTR across campaigns.
  • Positive contribution to overall ROAS and scaling performance.

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