Senior Digital Marketing Specialist

3 days ago

Mangalore, Karnataka, India beBeeDigital Full time ₹ 9,00,000 - ₹ 12,00,000

**Job Description:**

As a seasoned professional in paid media campaigns, you will play a pivotal role in executing and optimizing marketing efforts across Search, Display, YouTube, Shopping, and Bing platforms. Your primary responsibility will be to set up, analyze, and report on campaign performance, ensuring continuous optimization to meet client objectives.

  • **Google Ads Campaign Management**: Develop and manage paid campaigns across Google Ads Search, Display, YouTube, Shopping, and Bing, focusing on driving measurable results for clients.
  • **Keyword Research & Campaign Setup**: Create and manage keyword lists, structure campaigns, and ensure proper mapping to ad groups and landing pages.
  • **Client Strategy Development**: Understand client business objectives and formulate effective PPC strategies and roadmaps to meet their goals.
  • **Budget & Performance Management**: Oversee budget allocation, monitor campaign performance, and optimize campaigns for better ROI.
  • **Google Analytics & Reporting**: Set up goals and funnels in Google Analytics. Analyze campaign performance and provide regular performance reports to clients on a weekly and monthly basis.
  • **Optimization**: Analyze account performance data and optimize campaigns across all channels (search, display, shopping, YouTube) to ensure maximum effectiveness and alignment with client objectives.
  • **Trend Monitoring & Innovation**: Stay updated with the latest trends in search engine marketing and digital marketing best practices to incorporate fresh ideas into campaign strategies.
  • **Traffic Growth Strategy**: Identify new opportunities to drive traffic growth across desktop and mobile platforms.
  • **Alignment with Campaign Focus**: Ensure that ads, keywords, and landing pages are aligned with the objectives and focus of the campaign.

**Required Skills and Qualifications:**

A strong background in Google Ads (Search, Display, YouTube, Shopping, and Bing), hands-on expertise in PPC and Search Engine Marketing, proficiency in Google Analytics for performance analysis, familiarity with Digital Marketing principles and tools, experience with Mobile App Campaigns (optional) and Google Shopping Campaigns, skilled in Microsoft Excel for reporting and analysis, and a strong understanding of Conversion Tracking and Funnel Setup in Google Analytics.

**About Us:**

We are committed to transforming brands through innovative and disruptive approaches.

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