
Senior Market Launch Manager
1 day ago
About Us
We are a fast-growing SaaS company that specializes in innovative solutions to real-world challenges. As we prepare for our product launch, we need an experienced Senior Market Launch Manager who can drive the successful release of our products.
Job OverviewThe Senior Market Launch Manager will be responsible for developing and executing the market launch strategy for our SaaS products. This involves collaborating with cross-functional teams, including product development, marketing, sales, and customer success, to ensure alignment and data-driven decision making.
- Market Research: Conduct thorough research to understand customer needs, pain points, and competitive landscapes, ensuring that strategies are grounded in actionable insights.
- Product Positioning: Define positioning, value propositions, and messaging frameworks that resonate with our ideal customer profiles (ICPs) and differentiate us from the competition.
- Strategy and Planning: Develop a robust GTM roadmap, detailing timelines, launches, stakeholders, budgets, and KPIs.
- Cross-Functional Collaboration: Work seamlessly with product, marketing, sales, and customer success teams to coordinate launch plans and streamline execution.
- Launch Management: Plan and execute campaigns (digital, advertising, events), drive sales enablement, and oversee channel strategies to create awareness and demand.
- Performance Tracking and Optimization: Define KPIs, monitor performance, analyze results, and iterate to maximize GTM effectiveness.
- 5+ years of experience in GTM, product marketing, or related strategic roles, ideally in SaaS.
- Strong strategic thinking with data-driven decision-making skills.
- Excellent project management capabilities, timely, detail-oriented, and decisive.
- Outstanding communication skills, capable of rallying teams and articulating vision.
- Deep understanding of GTM frameworks: positioning, messaging, ICPs, distribution channels, and launch tactics.
- Experience running cross-functional launches from inception to execution.
- Contribute to the successful launch of innovative SaaS tools.
- Thrive in an entrepreneurial environment with autonomy, ownership, and growth opportunities.
- Collaborate with a passionate team committed to creativity, excellence, and impact.
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