Digital Retention Marketing Strategist

3 weeks ago


India Kama Ayurveda Pvt. Ltd. Full time

We are seeking a strategic and data-driven professional to join our marketing team at Kama Ayurveda Pvt. Ltd.

The ideal candidate will have a strong background in CRM, email marketing, customer segmentation, and lifecycle marketing, with hands-on experience using various CRM and marketing automation tools.

This role requires someone who can develop and execute retention strategies aimed at increasing customer loyalty, reducing churn, and improving lifetime value (LTV).

Key Responsibilities:

  • Strategy Development: Develop and implement CRM strategies, including segmentation, personalization, and automation, to enhance customer engagement, retention, and lifetime value.
  • Email Marketing: Lead the email marketing efforts, including planning, designing, executing, and analyzing email campaigns to optimize open rates, click-through rates, and conversions.
  • A/B Testing: Implement A/B testing and conduct post-campaign analysis to refine CRM strategies, continually improving performance.
  • Lifecycle Campaign Management: Plan and execute multichannel retention campaigns to drive repeat purchases and subscription renewals.

Required Skills and Qualifications:

  • Minimum of 4-6 years of experience in digital marketing, CRM, email marketing, or related roles.
  • Hands-on experience with CleverTap and other marketing automation platforms, CRM systems, and analytics tools.

Salary Range: ₹1,200,000 - ₹1,500,000 per annum, depending on experience.



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