Senior Digital Marketing Strategist

15 hours ago


India Emporía Agency Pvt Ltd. Full time
Emporía Agency Pvt Ltd. - Senior Digital Marketing Strategist

Salary: $120,000 per year

About the Role:

Job Description

The Emporía Agency Pvt Ltd. is seeking a highly skilled and experienced Senior Digital Marketing Strategist to join our team. As a key member of our marketing department, you will be responsible for developing and executing comprehensive digital marketing strategies that drive brand growth, user acquisition, and customer retention.

You will have the opportunity to manage high-impact campaigns across multiple digital channels, including paid media, SEO/ASO, social media, and influencer partnerships, while utilizing data analytics to track performance and make data-driven decisions.

Key Responsibilities:
  • Develop Performance Marketing Strategies: Create and implement tailored performance marketing campaigns aimed at driving measurable outcomes such as ROI, customer acquisition, lead generation, and brand visibility.
  • Budget Management: Oversee and manage performance marketing budgets, ensuring effective allocation of resources across campaigns and digital channels.
  • SEO and ASO Optimization: Lead and implement comprehensive on-page and off-page SEO strategies aimed at improving organic search rankings, increasing site traffic, and enhancing user engagement.
  • Social Media and Influencer Marketing: Plan, create, and execute social media campaigns that drive results, focusing on lead generation, brand awareness, and customer engagement.
  • Media Buying and Programmatic Advertising: Plan, negotiate, and manage digital media buying across key channels (Google Ads, Meta Ads, programmatic ad networks).
  • Website and Application Tracking, Analytics, and Reporting: Implement and manage website and app tracking technologies (e.g., Google Analytics, Google Tag Manager, Firebase) to capture key data points and performance metrics.
Qualifications:
  • Education: Bachelor's Degree in Marketing, Business Administration, or a related field.
  • Experience: 4+ years of proven experience in Performance Marketing, SEO, and ASO, with hands-on expertise in running performance-driven campaigns and optimizing digital marketing efforts.
  • Skills: Analytical skills, technical proficiency in SEO, ASO, media buying, and digital marketing technologies, ability to manage marketing budgets efficiently, and strong understanding of digital advertising strategies.


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