Programmatic Campaign Strategist

1 week ago

Pushkar, Rajasthan, India beBeeMarketing Full time ₹ 1,50,00,000 - ₹ 2,00,00,000

About us:

We are a leading global advertising and marketing agency, part of Dentsu International.

Our team includes five leadership brands - Carat, dentsu X, iProspect, Dentsu Creative and Merkle, each supported by its specialist divisions and scaled services. With best-in-class services and solutions in Media, Customer Experience Management (CXM), and Creative, we operate in over 145 markets worldwide with more than 66,000 dedicated talented employees working together to reach new heights.

As a force for good & for meaningful growth, we partner with brands to achieve progress. Our teams of optimists, entrepreneurs and first-movers coalesce around the needs of our clients, unlocking unique possibilities for sustainable value and lasting change.

The role you will be applying for is an Associate Manager position within our Programmatic team.

The role:

You will work as a strategic partner to our clients, driving campaign performance and identifying opportunities for growth. You will lead a team of specialists, ensuring the delivery of exceptional programmatic solutions.

Responsibilities:

  • Lead a team of programmatic specialists, providing guidance and mentorship.
  • Develop and execute client-centric programmatic strategies, focusing on achieving key performance indicators and driving business growth.
  • Own client communication and relationship management, ensuring clear and consistent updates.
  • Proactively identify and pursue account growth opportunities in partnership with Account Directors.
  • Leverage expertise in DV360 and other Demand-Side Platforms to optimize campaigns and deliver exceptional results.
  • Utilize Marketing Mix Models and analytics platforms to provide data-driven insights and recommendations.
  • Collaborate with Client Services and other channel teams to ensure seamless campaign execution.
  • Analyze campaign performance data to identify trends and optimize strategies.
  • Ensure adherence to best practices and maintain high standards of quality.

Qualifications:

  • 2-4 years of experience in programmatic campaign management.
  • Proven experience managing and leading a team.
  • Expert-level knowledge of DV360 and experience with other DSPs.
  • Strong experience with MMPs and analytics tools.
  • Excellent client management and communication skills.
  • Proven ability to develop and execute strategic programmatic plans.
  • Strong analytical and problem-solving skills.
  • Strong Excel and PowerPoint skills.

We offer a diverse and inclusive culture that enables our employees to bring their whole selves to work. For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners and communities.

We encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures.

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