User Engagement Specialist

1 week ago

Ellore, Andhra Pradesh, India beBeeEngagement Full time ₹ 25,00,000 - ₹ 35,00,000

Job Overview:

We seek a results-driven Engagement Strategist to craft and execute innovative in-app user engagement, retention, and loyalty initiatives.

This high-impact role sits at the intersection of marketing, product, and analytics—responsible for designing and deploying strategies that increase app usage, session time, and repeat behavior among our existing user base.

The ideal candidate will develop engagement hooks, drive gamified experiences, and build loyalty mechanisms that turn transacting users into long-term brand advocates.

This role directly supports our goal to grow DAU/MAU and deepen user-product affinity.

Key Responsibilities:

  • Design and execute in-app engagement strategies that increase DAU, MAU, and session duration.
  • Create gamification-led experiences to drive repeat usage and behavioral stickiness.
  • Drive referral programs with users and employees to increase top funnel and create new acquisition channels.
  • Develop engagement models for referred users to drive engagement and initial business outcomes.
  • Identify and implement loyalty and rewards frameworks to recognize and retain high-intent users.
  • Leverage in-app behavioral data to understand user intent signals and cross-product affinities.
  • Develop automated engagement journeys across push notifications, in-app messaging, WhatsApp, SMS, and other owned channels.
  • Conceptualize and execute reactivation workflows for dormant or inactive users.
  • Define and own core KPIs: returning user %, engagement frequency, feature repeat rate, retention cohorts, and churn recovery rate.
  • Partner with Product and Design to implement in-app features that reinforce engagement (missions, progress bars, badges, etc.).
  • Conduct ongoing A/B experiments to optimize lifecycle touchpoints based on user cohort behavior and engagement goals.
  • Optionally explore brand partnerships that offer mutual value to increase app engagement and user delight.

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