Marketing Automation Professional

1 week ago

Hyderabad, Telangana, India Thomson Reuters Full time

About the Role

In this exciting opportunity as a Marketing Automation Specialist, you will be responsible for designing and developing multiple types of marketing automation workflows/campaigns that deliver greater customer engagement, higher conversions, more qualified leads and closed won sales opportunities.

Your Key Responsibilities

  • Power the Global Marketing team's marketing practice by designing and developing multiple types of marketing automation workflows/campaigns.
  • Drive Eloqua email marketing performance, working with the team to set and achieve best-in-class email marketing performance KPIs.
  • Work closely with the Marketing Automation Operations team to ensure successful operational hand-off of leads to the BDR and SDR teams.
  • Collaborate with Operations and the Data teams to activate all the data that is available to use to deliver targeted, personalized messages to people at the right time.
  • Partner with cross-functional and outside vendor teams to ensure accurate, effective activation of email and marketing automation plans.
  • Utilize strong project management skills to track and deliver critical marketing execution projects on time.
  • Embrace modified agile marketing practices to manage efficient and effective workflow of demand gen delivery activities and tasks.
  • Work in partnership with Marketing Automation segment leads to optimize campaign requests to meet business goals.
  • Manage-up with senior staff.
  • Make measurable marketing contribution to sales, revenue and other key performance indicators (KPIs) that demonstrate tangible business impact and growth.
  • Deliver disciplined execution and delivery of multiple marketing automation workflows to meet critical financial and strategic objectives across TR's businesses.
  • Build strong teamwork and partnerships with Marketing, DGCOE, BDR, and Digital teams across business units and subsegments.
  • Create meaningful omni-channel interactions that create positive experiences and outcomes for TR customers and differentiates Thomson Reuters from the competition.
  • Grow Eloqua marketing automation / email marketing capabilities and performance, implementing best practices and establishing key performance indicators that demonstrate success.
  • Expand understanding of marketing automation, along with digital marketing as a whole, and factors influencing success/failure of each.
  • Stay current on industry developments, new product offerings and digital technology trends.
  • Maintain required certifications.

About You

If you're a tech-savvy marketer with experience in marketing automation platforms, particularly Eloqua, and a passion for delivering high-quality marketing execution, we want to hear from you

As a Marketing Automation Specialist, you will have the opportunity to work on a wide range of projects, from designing and developing marketing automation workflows to collaborating with cross-functional teams to drive business results.

What We Offer

At Thomson Reuters, we're committed to creating a workplace that's inclusive, diverse, and equitable. We offer a range of benefits, including a hybrid work model, comprehensive benefit plans, flexible vacation, two company-wide Mental Health Days Off, and more.

We're proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace. We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.

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