Marketing Automation Specialist

2 weeks ago

Hyderabad, Telangana, India Thomson Reuters Full time

About the Role

We are seeking a highly skilled Marketing Automation Specialist to join our team at Thomson Reuters. As a Marketing Automation Specialist, you will be responsible for designing and developing multiple types of marketing automation workflows/campaigns that deliver greater customer engagement, higher conversions, more qualified leads and closed won sales opportunities.

Key Responsibilities

  • Power the Global Marketing team's marketing practice by designing and developing multiple types of marketing automation workflows/campaigns.
  • Drive Eloqua email marketing performance, working with the team to set and achieve best-in-class email marketing performance KPIs.
  • Work closely with the Marketing Automation Operations team to ensure successful operational hand-off of leads to the BDR and SDR teams.
  • Collaborate with Operations and the Data teams to activate all the data that is available to use to deliver targeted, personalized messages to people at the right time.
  • Partner with cross-functional and outside vendor teams to ensure accurate, effective activation of email and marketing automation plans.
  • Utilize strong project management skills to track and deliver critical marketing execution projects on time.
  • Embrace modified agile marketing practices to manage efficient and effective workflow of demand gen delivery activities and tasks.
  • Work in partnership with Marketing Automation segment leads to optimize campaign requests to meet business goals.
  • Manage-up with senior staff.
  • Measurable marketing contribution to sales, revenue and other key performance indicators (KPIs) that demonstrate tangible business impact and growth.
  • Disciplined execution and delivery of multiple marketing automation workflows to meet critical financial and strategic objectives across TR's businesses.
  • Strong teamwork and partnerships with Marketing, DGCOE, BDR, and Digital teams across business units and subsegments.
  • Meaningful omni-channel interactions that create positive experiences and outcomes for TR customers and differentiates Thomson Reuters from the competition.
  • Grow Eloqua marketing automation / email marketing capabilities and performance, implementing best practices and establishing key performance indicators that demonstrate success.
  • Expand understanding of marketing automation, along with digital marketing as a whole, and factors influencing success/failure of each.
  • Stay current on industry developments, new product offerings and digital technology trends.
  • Maintain required certifications.

About You

We're looking for a highly skilled and experienced Marketing Automation Specialist who has a strong background in marketing automation platforms, particularly Eloqua and Salesforce. You should have a proven track record of designing and developing multiple types of marketing automation workflows/campaigns that deliver greater customer engagement, higher conversions, more qualified leads and closed won sales opportunities.

Requirements

  • 2+ years working in marketing automation platforms.
  • Proficiency in Eloqua and Salesforce. Certifications preferred in both.
  • Intermediate proficiency in Excel, Diagram Software, JavaScript and HTML.
  • Proven experience in using Eloqua to activate multiple marketing automation workflows; e.g.: welcome and onboarding; lead nurture of newly acquired leads; recycling of discarded leads and opportunities; multichannel automation using email, text, social ads; trigger-based campaigns that react to changes in behavior and/or profile data, etc.
  • Strong project management skills working environments in highly matrix organizations.
  • Tech-savvy marketer with exposure to digital marketing and its interdependence with marketing automation (exposure to Eloqua and other marketing technologies preferred).
  • Positive, proactive, self-starter eager to navigate and collaborate cross-functionally within a matrixed, global organization.
  • Natural curiosity/enthusiasm for customer journey optimization, troubleshooting, testing and relationship building.
  • Self-driven, comfortable with ambiguity and able to ask the right questions to formulate an action plan.

What's in it For You?

As a Marketing Automation Specialist at Thomson Reuters, you will have the opportunity to work with a talented team of professionals who are passionate about delivering exceptional customer experiences. You will have the chance to develop your skills and expertise in marketing automation, digital marketing and project management, and contribute to the success of our business.

Benefits

  • Hybrid work model with flexible working hours.
  • Comprehensive benefit plans, including health insurance, retirement savings and tuition reimbursement.
  • Flexible and supportive benefits for work-life balance, including flexible vacation, two company-wide Mental Health Days Off and work from another location for up to a total of 8 weeks in a year.
  • Headspace app subscription and resources for mental, physical and financial wellbeing.
  • LinkedIn Learning access and internal Talent Marketplace with opportunities to work on projects cross-company.
  • Ten Thousand Coffees Thomson Reuters café networking and two paid volunteer days annually.
  • Environmental, Social and Governance (ESG) initiatives for local and global impact.
  • Purpose-driven work that helps uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts and provide trusted, unbiased information to people all over the world.

Accessibility

Thomson Reuters is an equal opportunities employer and welcomes applications from all qualified candidates. We are committed to diversity and inclusion in the workplace and are proud to be an Affirmative Action Employer.

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