E-commerce Customer Loyalty Specialist

2 days ago


Pune, Maharashtra, India P9 Farms Private Limited Full time

Job Description
We are seeking an expert in CRM-based marketing who can drive the end-to-end customer lifecycle journey through various Engagement and Retention strategies across customers. The ideal candidate will have at least 3 years of experience in managing CRM-based marketing using emails, WhatsApp, push notifications, and other marketing automation channels. Key responsibilities include:
- Drive the end-to-end customer lifecycle journey through various Engagement and Retention strategies across customers.
- Execute and manage key reactivation mediums like Push/SMS/Email/WhatsApp and In-app and Web channels.
- Hands-on experience on Platforms like Clever Tap, MoEngage, and other tools.
- Strategize and implement owned channel marketing tailored for e-commerce/D2C brands.
- Set up various marketing flows and campaigns using advanced features in marketing automation tools.
- Establish and scale marketing automation systems, ensuring efficient processes are in place.
- Utilize segmentation and targeting strategies to enhance campaign effectiveness.
- Design and conduct experiments to determine optimal channels, communication methods, and timings for scaling brand outreach.
- Own and achieve revenue targets associated with retention and loyalty programs.
- Collaborate closely with design, and tech teams to ensure cohesive execution of strategies.
- Analyze and report on campaign performance, leveraging data to drive decision-making and strategy.



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