Parent Relationship Officer

2 weeks ago


Dehu Road, India Shri Educare Limited Full time

The Shri Ram Universal School, Pune is seeking a highly motivated and organized individual to join its team as a Parent Relationship Officer. This role is responsible for facilitating the admission process, record keeping, and informational/event support.

Key Responsibilities:

  • Facilitate the entire admission process for prospective parents and address their queries.
  • Arrange for parents' orientation with the concerned authorities.
  • Facilitate the withdrawal process.

Record Keeping:

  • Keep a track record of appointments of prospective parents with the Principal and maintain a record of students' data, registration, admissions, and withdrawals.
  • Maintain a record of follow-ups/walk-ins received and share with the management and marketing teams.
  • Maintain records/leads generated from advertisement responses.

Informational/Event Support:

  • Be updated with all school activities/events for sharing with prospective parents.
  • Ensure timely notices/circulars related to admissions and withdrawals are sent to all parents.
  • Maintain all school-related required information to be shared with prospective parents as one point of contact.
  • Collaborate with concerned coordinators to organize presentations, information sessions, etc.

Marketing Activities:

  • Plan various marketing activities to obtain visibility for the school and reach out to prospective parents (via emails and cold calls).
  • Look after social media initiatives to reach the target audience through appropriate channels (Facebook, Instagram, etc.). Ensure that the school's communication/channels/social media platforms are updated regularly.
  • Work closely with the digital agency to plan out the monthly marketing calendar on creatives and collaterals.
  • Prepare MIS on walk-ins to conversions; admission v/s budgets, etc.
  • Visit schools in the area to gain visibility and obtain data on prospective parents and explore opportunities for tie-ups.
  • Establish contact with industries/MNCs in the region to gain visibility for the school and reach out to prospective parents.
  • Make competitor visits to gain a better understanding of competitor offerings, pricing, and USPs.

Requirements:

  • 2 to 8 years of experience. Preference to be given to candidates who have earlier worked as an Admission Counsellor in a school of repute.
  • Graduate or Post Graduate qualification.
  • Candidates located in and around the school's vicinity will be preferred.

Key Skills:

  • Good communication skills.
  • Basic knowledge of computer and internet.
  • Highly motivated and goal-oriented.
  • Candidate with good customer service skills would be preferred.
  • Prior experience in customer service industry will be an added advantage.
  • Understanding of marketing elements (including digital marketing) and market research methods will be an added advantage.
  • Readiness for work in a fast-paced target-based role.


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