Product Marketing Leader

1 week ago


Gurgaon, Haryana, India PeopleStrong Full time
About the Role

We are seeking an experienced Product Marketing Leader with a proven track record in B2B SaaS, ideally within the HCM or HR Tech space. The ideal candidate will have a strong background in managing large-ticket B2B products, driving inbound leads, and creating a high-quality sales funnel.

Key Responsibilities:
  1. Develop and Execute Inbound Strategies: Develop and execute inbound demand generation strategies to build a robust sales funnel for large-ticket B2B SaaS products.
  2. Lead and Mentor a Team: Lead and mentor a demand generation team to achieve marketing goals and performance targets.
  3. Manage Multi-Geography Campaigns: Manage inbound strategies across multiple geographies, adapting campaigns to target region-specific audiences and market conditions.
  4. Collaborate with Sales: Collaborate closely with the sales team to optimize lead handoffs, provide insights on lead quality, and meet shared goals.
  5. Design Marketing Campaigns: Design and implement marketing campaigns to engage, educate, and nurture inbound prospects through the buyer's journey.
  6. Analyze and Optimize: Use data to track, analyze, and optimize demand generation efforts, making informed adjustments to improve conversion rates.

This role requires 9+ years of experience in inbound demand generation, specifically in B2B SaaS; experience with HCM or HR Tech products is preferred.


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