Data-Driven Digital Marketing Professional

2 weeks ago

Thoothukudi, Tamil Nadu, India beBeePerformance Full time US$ 80,000 - US$ 1,50,000

Job Title: Performance Marketing Specialist

About the Role:

We are seeking a highly skilled performance marketing specialist to develop and execute effective advertising campaigns for our US-based clients. This is an excellent opportunity for a data-driven marketer who thrives in a fast-paced environment.

Key Responsibilities:

  • Plan, launch, manage, and optimize advertising campaigns to drive qualified leads and brand awareness.
  • Develop audience targeting strategies tailored to US market segments.
  • Collaborate with content and design teams to create high-converting ad creatives and messaging.
  • Monitor campaign performance daily and provide actionable insights based on analytics.
  • Run A/B tests to continuously improve ad performance, CTR, and conversion rates.
  • Ensure efficient spend and high ROI through budget management.
  • Prepare detailed performance reports and present findings to internal stakeholders and clients.
  • Stay up-to-date with platform updates and B2B marketing trends.

Required Skills and Qualifications:

  • 3–6 years of experience in digital marketing with a strong focus on performance marketing.
  • Minimum 2+ years of hands-on experience managing Ads (Lead Gen Forms, Sponsored Content, InMail, etc.).
  • Proven experience working with US-based clients; understanding of US market and customer behavior is a must.
  • Proficiency with Campaign Manager, Google Analytics, and other marketing tools.
  • Strong analytical skills and comfort with metrics, attribution models, and dashboards.
  • Excellent written and verbal communication skills.
  • Self-motivated, results-oriented, and able to work independently.

Benefits:

This role involves managing and scaling advertising campaigns for our US-based clients. If you're a performance marketer who lives for metrics, loves experimenting, and knows how to drive results – we'd love to hear from you.

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