Senior User Experience Specialist

5 days ago

Tiruchi, Tamil Nadu, India beBeeEngagement Full time ₹ 90,00,000 - ₹ 1,20,00,000
Job Title: Engagement Strategist

This is a unique opportunity to join our organization as an Engagement Strategist. You will be responsible for developing and implementing strategies that increase app usage, session time, and repeat behavior among our existing user base.

The ideal candidate will have a strong understanding of marketing, product, and analytics principles, as well as experience in designing and deploying engagement strategies.

In this role, you will work closely with cross-functional teams to deliver seamless execution and drive business outcomes.

Key Responsibilities:
  • Design and execute app engagement strategies to increase DAU, MAU, and session duration.
  • Create gamification-led experiences to drive repeat usage and behavioral stickiness.
  • Develop automated engagement journeys across push notifications, in-app messaging, WhatsApp, SMS, and other owned channels.
  • Conceptualize and execute reactivation workflows for dormant or inactive users.
Must-Have Qualifications:
  • Previous exposure to lifecycle marketing, CRM, growth, or product marketing.
  • Strong understanding of fintech consumer motivations, especially in underserved or first-time credit segments.
  • Proficiency in analyzing user journey data to define product affinity, intent segments, and retention triggers.
  • Familiarity with marketing automation and analytics tools such as MoEngage, WebEngage, Clevertap, Mixpanel.
Good to Have:
  • Experience in deploying gamified engagement models or behavioral nudges.
  • Exposure to tier 2–4 Indian audiences, especially for vernacular and low-tech segments.

What Success Looks Like:

  • Increase in returning user base and app re-engagement rates.
  • Consistent improvement in DAU, MAU, and session time.
  • Loyalty mechanisms that drive feature repeatability.

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