Director - Enterprise Growth Strategist

2 days ago

Agra, Uttar Pradesh, India beBeeDemandGeneration Full time ₹ 2,00,00,000 - ₹ 2,50,00,000
Job Description

We are seeking a skilled Demand Generation Director to join our team. The ideal candidate will have extensive experience in B2B SaaS marketing, with a strong focus on demand generation and account-based marketing.

The successful candidate will design and implement full-funnel demand generation strategies that build awareness, generate qualified leads, and accelerate pipeline across priority verticals. They will develop multi-channel integrated campaigns across paid media, SEM, content syndication, email, social, webinars, and virtual/in-person events to achieve quarterly pipeline and revenue goals.

The role requires collaboration with Sales, SDRs, and Partner Marketing to drive alignment on GTM goals, campaign messaging, ICP targeting, and funnel acceleration tactics. Additionally, the candidate will continuously evaluate the performance and ROI of campaigns through A/B testing, attribution models, lead velocity, and other performance metrics to optimize programs in real time.

Account-Based Marketing (ABM) Leadership is a key aspect of this role. The candidate will design and execute 1:1, 1:few, and 1:many ABM campaigns for strategic enterprise accounts in collaboration with Sales, Solution Engineering, and Practice teams. They will leverage firmographic, technographic, and intent data for targeting and messaging, and coordinate with content, creative, and solutions teams to develop persona- and industry-specific assets.

The candidate will also use ABM platforms to orchestrate and optimize campaigns, integrate ABM with events, webinars, and executive programs to deepen engagement, track and report on ABM performance, pipeline influence, and ROI using tools like HubSpot, and drive account expansion and retention strategies in collaboration with Customer Success.

Required Skills and Qualifications
  • 12+ years of progressive B2B SaaS marketing experience, with a strong focus on demand generation, ABM, and revenue marketing.
  • Proven success in building and scaling multi-channel demand generation and ABM programs that drive enterprise growth and measurable pipeline.
  • Hands-on expertise with marketing and sales tech stacks, including HubSpot, Salesforce, 6sense, Ads, Google Ads, Drift/Chat, and MAP/CRM/ABM tools.
  • Deep understanding of full-funnel marketing, campaign orchestration, lead lifecycle, and pipeline attribution.
  • Strong leadership, strategic thinking, and project management skills with a collaborative, cross-functional mindset.
  • Exceptional analytical, communication, and stakeholder alignment abilities.
  • Bachelor's degree in Marketing, Business, or related field; MBA or equivalent advanced degree is strongly preferred.

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