Marketing Operations Specialist

3 weeks ago


Chennai, Tamil Nadu, India finzly Full time

Company Overview:

Finzly is a dynamic organization seeking a highly motivated and detail-oriented Marketing Operations Specialist to join our team.

Estimated Salary: $60,000 - $80,000 per year

About the Role:

The ideal candidate will have 1-3 years of experience in marketing operations management, be proficient in using HubSpot and Excel, and demonstrate the ability to work independently. As a Marketing Operations Specialist, you will play a crucial role in driving lead acquisition and nurturing prospects through effective marketing operations strategies.

Main Responsibilities:

  • Manage and Maintain Marketing Operations Systems: Ensure data accuracy and consistency to support lead generation efforts.
  • Optimize Marketing Workflows and Processes: Streamline lead capture, tracking, and nurturing.
  • Data Analysis and Reporting: Conduct analysis using Excel to track lead generation performance and provide actionable insights.
  • Collaborate with Teams: Design and implement effective lead acquisition campaigns with marketing and sales teams.
  • Email Campaigns and Automation: Develop and execute email campaigns, lead segmentation, and automation strategies using HubSpot.
  • Research and Identify Opportunities: Expand lead sources and improve conversion rates.

Qualifications and Skills:

  • Degree: Bachelor's degree in Marketing, Business, Communications, or a related field.
  • Experience: 1-3 years of experience in marketing operations management or lead generation-focused roles.
  • HubSpot Proficiency: Proficient in HubSpot (or equivalent CRM platforms).
  • Excel Skills: Advanced skills in Microsoft Excel, including data analysis and reporting.
  • Organizational Skills: Strong organizational skills and attention to detail.
  • Self-Starter: Self-starter with the ability to work independently and manage multiple tasks effectively.
  • Analytical Mindset: Analytical mindset with a passion for driving lead generation and pipeline growth.


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